This series of six podcasts called "Keen on Genes" takes you through the story of deer genetics and sheds light on how important deer genetics are to future productivity and profitability on the farm. Narrated by award-winning rural broadcaster Susan Murray and co-produced by Susan and Deer Industry News Editor Phil Stewart.
These podcasts are also available at deerindustrynz.podbean.com
Episode 1: Genetics 101
Episode 2: How breeding values work
Episode 3: Terminal or maternal sire genetics?
Episode 4: Breeding objectives on the farm
Episode 5: What the customers want
Episode 6: Mythbusting
These podcasts have been produced as part of the Passion2Profit programme, a Primary Growth Partnership co-funded by Deer Industry New Zealand and the Ministry for Primary Industries.