RESOURCES AND INFORMATION FOR DEER FARMERS
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THE DEER DIFFERENCE
Farming the dream, naturally
Excitement and passion for deer and their wonderful products are the main reasons people farm deer.
We all have a role to play in getting more people vaccinated.
Let’s get back to doing the things we love. Everyone aged 12 years and over can get their free COVID-19 vaccination now.
OUR GREAT PRODUCTS
Velvet, Venison and more
Our free-range deer are raised by farmers who are leaders in sustainable farm management and high standards of animal welfare.
Deer Industry Initiatives
Transforming the NZ venison industry
A genetic evaluation system to advance NZ deer herd genetics
NZ venison products, recipes and more
Deer farmers finding new ways to lift profit
NZ Deer Velvet
Learn more about NZ Velvet & Co-Products
Featured news stories
Featured news stories
Farmer gas challenges recognised by government ministers
The deer industry welcomes the government’s decision to fund the development of tools for farmers to use to reduce greenhouse gas emissions (GHG) from their livestock. “At present there is literally nothing many hill and high country farmers can do to reduce their emissions of methane and nitrous oxide short of reducing stock numbers. This in turn would reduce their ability to pay the emissions charges the government proposes to introduce in 2025,” says Deer Industry NZ (DINZ) chief executive Innes Moffat. The message taken on board by the minister and his colleagues is that farmers need tools to allow them to reduce GHG emissions and that the pathways to their development are sped up.Read more >>
It’s all go in Sweden
Venison from Mountain River was showcased to Swedish retail and foodservice customers last week by distributor Menigo. Mountain River’s Swedish partner Gustaf Kugelberg reports the fair, held in the old town hall of central Swedish town Sundsvall, was “very good” and attended by 250 buyers. It’s all part of Mountain River Venison’s retail marketing activity in Sweden, supported by the DINZ Marketing Innovation Fund.Read more >>
Deer Code gets pressure cooked!
Work on the new Deer Code of Welfare has shifted up a gear, with the National Animal Welfare Advisory Committee (NAWAC) aiming to have public consultation on the document completed ahead of the coming velvet season. NAWAC is aiming to have public consultation on the document completed ahead of the coming velvet season. The original Deer Code of Welfare was first issued in 2007 and apart from a couple of minor facelifts, has changed little since that time. A working group is reviewing the current draft.Read more >>
Deer Farmers play a part in Otago’s fresh-water solution
The deer industry is contributing real data and knowledge about the sector into the Farmer/Grower Workstream of the Otago Regional Council (ORC)’s new Economic Work Programme (EWP). DINZ producer manager Lindsay Fung, environmental stewardship manager Sara Elmes and Tony Pearse are representing the deer industry in a new online forum – the ‘Otago Land and Water (LWRP) Economic Industry Advisory Group – which meets virtually every fortnight in the early phases of the programme.Read more >>
DINZ news in brief | Issue 87
Confidence in market diversification holding the ship steady | Velvet sector growth, despite Covid challenges | New research on velvet and immunity published | Deer 101 on wintering deer for MPI and council officials | P2P post-programme update | Fixing emissions factors with DeerPRO | NAIT accreditation opens to applicants | 50 years of deer science – Research into finding lungworm early looking promising | New recipient of Korean OMD scholarship | 2022 Big Deer Tour | Wanted: additional director needed for OSPRI | EventsRead more >>
Deer Industry News Issue 113 April/May/June 2022
Venison in the UK: Alliance partners with NZ beer, Collective in clever UK venison promotion | Weaner Sales: Demand for stag weaners bounce back but caution in market for hinds | Immune Function: Initial research into velvet effect on immune function highlights good leadsRead more >>