The behaviour of deer is as fascinating as their distinct biology particularly their antlers, the leanness of their carcases, their diet preferences, their seasonality and their environmental impacts. These differences are why we have a deer industry. Deer are not small cattle nor, for that matter large sheep, so running a deer industry business well is dependent on distinct deer production, processing and product knowledge and management systems.
To improve industry value, we need to innovate constantly. Innovation that makes an appreciable different to the industry as a whole is dependent both on new ideas and giving confidence to those expected to try them that they will be worthwhile. DINZ generally supports user confidence by commissioning research projects whose design takes into account the diversity of operations within our industry.
