Twenty four years after it was launched, the imagery and wording used to promote Cervena® venison has been updated. P2P manager Innes Moffat says it’s an evolution, not a rebrand – the new look will be immediately recognised by anyone familiar with the original.
Venison sandwiches flew out of the doors of US fast-food chain Arby’s last weekend when it ran an extended ‘limited time’ promotion across all of its 3228 US retail stores. Mountain River Venison supplied 226,000 steaks or just over 45 tonnes of product for the promotion.
DINZ is impressed with the quality of the facilities many farmers are building in response to new hygiene and cold chain requirements. In order to harvest velvet for sale, facilities must meet the new standards or, if they are sub-standard, an upgrade or rebuild needs to be underway.