Jointly funding marketing companies' venison promotion activities to increase demand for New Zealand venison. 

Deer Industry New Zealandsets aside about 30%  of the venison promotion budget to assist paying for individual company’s promotions where these activities align with the New Zealand Venison Industry Strategic Intent.  DINZ funds up to 50% of the costs of venison promotions when there is a very high level of benefit to the overall New Zealand industry. 

Above: Serving Venison at a German supermarket promotion.

DINZ funding assists to broaden the scope of promotion activities and to encourage consistent messages across different companies' activities.

DINZ funding allows a wider range of activities to be undertaken by individual companies, and ensures a consistent and positive message about New Zealand venison is delivered via a wide array of trade and consumer channels.