At a glance industry statistics

At a glance industry statistics

 

Deer Industry Statistics

 YE Sept 

2015 

 YE Sept 

2016 

 YE Sept

2017 

Total farmed deer (estimate at YE June) 900,100

834,608

 
Hinds mated (estimate at YE June) 432,275  417, 700  
Fawns born & alive at 4 months (estimate at YE June) 352,564 321,031  
FOB revenue (NZD)  $255 mill $246 mill $266 mill
Venison (tonnes, exported) 14,869 12,911 11,939
Venison export value (NZD, FOB)  $174 mill $164 mill $165 mill
Velvet export value (NZD, FOB) $39 mill $43 mill $59 Mill
Co-products (tonne. exported) 4,125 3,947 4,025
Co-products export value (NZD, FOB)  $28 mill $24 mill $30 mill
Hides and Leather export value (NZD, FOB) $14 mill $15 mill $12 mill

Sources: Statistics New Zealand & Deer Industry New Zealand

(FOB = Free On Board)

New Zealand exports an array of products derived from farmed deer.  Hides and Deer Leather are exported to manufacturers of high quality leather goods.  Deer Co-Products include items for medicinal use in oriental medicine, as well as the bones and fat from deer.  Venison is the main export for the industry, earning around 70% to 80% of the industry revenues.  Deer velvet is a valuable export with many farmers specialising in producing this unique product.

 

Total Deer Industry Export Revenue (YE Sept, NZD millions)  
  2011/12 2012/13 2013/14 2014/15 2015/16 2016/17
Co-Products  $19.6  $21.5  $28.1  $27.7 $24.4 $30
Hides and Leather $22.9  $24.5  $16.7  $14.1 $14.5 $12
Velvet  $28.0  $23.8  $27.9  $39.1 $42.5 $59
Venison  $198.1  $183.3  $180.9  $174.4 $164 $165
Total  $268.5  $253.0  $253.6  $255.2 $246 $266
Source: Statistics New Zealand