At a glance industry statistics

At a glance industry statistics

 

Deer Industry Statistics

 

YE September 2015                           

YE September 2016

 Total farmed deer (estimate at YE June) 900,100    

834,608               

 Hinds mated (estimate at YE June) 432,275  417, 700
 Fawns born & alive at 4 months (estimate at YE June) 352,564 321,031
 FOB revenue (NZD)  $255 million $246 million
 Venison (tonnes, exported) 14,869 12,911
 Venison export value (NZD, FOB)  $174 million $164 million
 Velvet (tonne, exported) 572 603
Velvet export value (NZD, FOB) $39.1 million $42.5 million
Co-products (tonne. exported) 4,125 3,947
Co-products export value (NZD, FOB)  $27.7 million $24.2 million
Hides and Leather export value (NZD, FOB) $14.0 million $14.5 million

Sources: Statistics New Zealand & Deer Industry New Zealand

(FOB = Free On Board)

New Zealand exports an array of products derived from farmed deer.  Hides and Deer Leather are exported to manufacturers of high quality leather goods.  Deer Co-Products include items for medicinal use in oriental medicine, as well as the bones and fat from deer.  Venison is the main export for the industry, earning around 70% to 80% of the industry revenues.  Deer velvet is a valuable export with many farmers specialising in producing this unique product.

 

Total Deer Industry Export Revenue (YE Sept, NZD millions)  
  2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
Co-Products  $17.7  $19.6  $21.5  $28.1  $27.7 $24.4
Hides and Leather  $23.8 $22.9  $24.5  $16.7  $14.1 $14.5
Velvet  $25.5  $28.0  $23.8  $27.9  $39.1 $42.5
Venison  $210.5  $198.1  $183.3  $180.9  $174.4 $164
Total  $277.5  $268.5  $253.0  $253.6  $255.2 $246
Source: Statistics New Zealand