At a glance industry statistics

At a glance industry statistics

 

 Deer Industry Statistics  Year ending September 2015
 Total farmed deer (estimate at June 2015) 907,682
 Hinds mated (estimate at June 2015) 432,275 
 Fawns born & alive at 4 months (estimate at June 2015) 348,787
 FOB revenue  $255 million
 Venison (tonne, exported) 14,869
 Venison export value (NZD, FOB)  $174 million
 Velvet (tonne, exported) 572
 Velvet export value (NZD, FOB) $39.1 million
 Co-products (tonne. exported) 4,125
 Co-products export value (NZD, FOB)  $27.7 million

Sources: Statistics New Zealand & Deer Industry New Zealand

(FOB = Free On Board)

New Zealand exports an array of products derived from farmed deer.  Hides and Deer Leather are exported to manufacturers of high quality leather goods.  Deer Co-Products include items for medicinal use in oriental medicine, as well as the bones and fat from deer.  Venison is the main export for the industry, earning around 70% to 80% of the industry revenues.  Deer velvet is a valuable export with many farmers specialising in producing this unique product.

 

Total Deer Industry Export Revenue (YE Sept, NZD millions)
  2010/11 2011/12 2012/13 2013/14 2014/15
Co-Products  $17.7  $19.6  $21.5  $28.1  $27.7
Hides and Leather  $23.8 $22.9  $24.5  $16.7  $14.1
Velvet  $25.5  $28.0  $23.8  $27.9  $39.1
Venison  $210.5  $198.1  $183.3  $180.9  $174.4
Total  $277.5  $268.5  $253.0  $253.6  $255.2
Source: Statistics New Zealand